Navigate the Future of the African Forecourt
The global retail petroleum industry is at a pivotal crossroad. In the East African region, we are no exception. The traditional service station is undergoing a radical metamorphosis, evolving from a simple refueling stop into a multi-energy, high-tech service hub.
AfriFueling Expo 2026 centers on the theme Navigate, with a specialized focus on Forecourt Transformation.
While 2025 explored “Fuels for Today and Tomorrow,” AfriFueling 2026 is about the infrastructure of execution. For service providers, Navigate represents the opportunity to showcase the tools that will help OMCs steer through digitalization, transition, and diversifying revenue streams.
The Three Pillars of Forecourt Innovation
Navigating Infrastructure & the Energy Transition
The forecourt is no longer just about underground tanks and pumps. This pillar is the stage for providers of EV fastcharging units, Autogas systems, solar integration, and vapor recovery systems.
Navigating Digital & Payment Ecosystems
The modern customer journey begins the moment a vehicle enters the forecourt. This pillar focuses on automated tank gauging (ATG), IoT-enabled dispensers, AI-driven security surveillance, and seamless fintech/payment solutions.
Navigating the Destination Experience (Non-Fuels Retail)
The forecourt is now a retail destination. This pillar focuses on C-store solutions, car wash automation, FMCG & Fresh food suppliers, QSR providers, and modern tire service equipment to maximize footfall-to-profit ratios.
John Njogu
CEO & National CoordinatorPetroleum Outlets Association of Kenya (POAK)
Jambo and Welcome,
Following the immense success of our 2025 edition, Fuels for Today and Tomorrow, we spent the last year listening to the market. One truth emerged with absolute clarity: the battlefield for growth, resilience, and customer loyalty has shifted entirely to the Forecourt.
This year, we welcome you to Afrifueling Navigate 2026, anchored under the definitive theme: "Navigate the Forecourt of the Future."
The modern forecourt is no longer just a place to pump fuel; it is a dynamic ecosystem. Today, a single site can offer an average of 15 distinct service touchpoints across fuel and non-fuel retail (NFR) segments. Forecourts are rapidly transforming into comprehensive,
Why Exhibit
Direct Access to Qualified Buyers
Meet OMCs, station owners, procurement managers, and investors sourcing solutions across East Africa.
Position Your Brand in Africa’s Energy Transition
Showcase innovations in EV charging, autogas, solar, smart payments, and convenience retail.
Generate High-Value B2B Leads
Engage directly with buyers sourcing solutions and operators expanding services.
Access Regional Markets Through One Platform
Connect with decision-makers from Kenya, Uganda, Tanzania, Rwanda, Ethiopia, DRC, and more.
Showcase Innovations in a Demonstration Environment
Launch products, demonstrate equipment, and showcase technologies in a hands-on setting.
Build Strategic Partnerships
Engage with OMCs, operators, developers, and fintechs to create partnerships and JV opportunities.
Benefit From High-Level Industry Networking
Participate in workshops, networking sessions, pre-expo breakfasts, and sundowner events.
Increase Brand Visibility and Industry Credibility
Strengthen market presence through exhibition exposure, sponsorship, and media coverage.
Engage With the Non-Fuel Retail Opportunity
Explore growth in convenience retail, QSRs, car wash, FMCG, and customer experience tech.
Benchmark Against Industry Competitors
Assess competitor positioning, monitor trends, and benchmark technologies for stronger strategy.
2025 Expo Recap
AfriFueling Expo 2025 was a milestone — 24 countries represented, four continents, strong exhibitor presence, and meaningful conversations.
Our Previous Exhibitors & Partners
Attending Oil Marketing Companies (OMCs)
Leading fuel retailers and energy brands confirmed to participate at AfriFueling Expo 2026
